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Heyday

Learn about this cause: Is it Legit? Do I like the mission? What is the CEO's salary?

EIN: 943268357 ✦ Berkeley, CA ✦ Designated as a 501(c)(3)

Overview

What is Heyday?

Heyday is a California-based nonprofit organization, specifically located at 1808 San Pablo Ave Ste A, Berkeley, CA 94702. Known for publishing around 20 new books annually, Heyday specializes in nonfiction topics related to California, encompassing nature, Indigenous cultures, history, and social justice. Beyond book publishing, Heyday acts as a fiscal sponsor for author John Muir Laws, who leads a nature journaling club and organizes an annual conference. With a core mission to deepen people's awareness of California's cultural, natural, literary, and historic resources, Heyday achieves this through various publications, events, and media, reaching and serving people across California and beyond. The organization currently employs 16 individuals.


Official website here: www.heydaybooks.com

Is Heyday legitimate?

Heyday is a legitimate nonprofit organization registered as a 501(c)(3) entity. Heyday submitted a form 990, which is a tax form used by tax-exempt organizations in the U.S., indicating its operational transparency and adherence to regulatory requirements. Donations to this organization are tax deductible.

Here are some key statistics you may want to consider:

Executive Compensation: $121,670
Professional Fundraising Fees: $0
Other Salaries and Wages: $777,803

For more financial information, click here


Official website here: www.heydaybooks.com

What is the mission statement of Heyday?

Heyday's mission is centered around increasing people's awareness of California's cultural, natural, literary, and historical resources. They achieve this primarily through publications, but also through events and various media. The organization is dedicated to shedding light on topics such as nature, Indigenous cultures, history, and social justice, focusing largely on nonfiction about California. In addition to publishing books, Heyday acts as a fiscal sponsor for related initiatives, including a nature journaling club and an annual conference.


Official website here: www.heydaybooks.com

Who is the CEO of Heyday?

Gayle Wattawa is the Publisher of Heyday.


Official website here: www.heydaybooks.com

What is the revenue of Heyday?

Heyday's revenue in 2022 was $2,760,306.


Official website here: www.heydaybooks.com

Who are the executives of Heyday and what are their salaries?

The average compensation at Heyday during 2022 was $56,217. There are 16 employees and 12 volunteers at Heyday.

Here are 14 key members and their salaries:

    Steve Wasserman (Publisher)
  • Compensation: $136,135
  • Related: $0
  • Other: $29,940

    • Gayle Wattawa (General Manager)
  • Compensation: $114,642
  • Related: $0
  • Other: $7,028

    • Steve Wax (Board Chair) [Trustee/Director]
  • Compensation: $0
  • Related: $0
  • Other: $0

    • Brian Kenny (Vice Chair/Sec) [Trustee/Director]
  • Compensation: $0
  • Related: $0
  • Other: $0

    • Whitney Green (Treasurer) [Trustee/Director]
  • Compensation: $0
  • Related: $0
  • Other: $0

    • Bruce Goldsmith (Board Member) [Trustee/Director]
  • Compensation: $0
  • Related: $0
  • Other: $0

    • Don Franzen (Board Member) [Trustee/Director]
  • Compensation: $0
  • Related: $0
  • Other: $0

    • Zachary Karabell (Board Member) [Trustee/Director]
  • Compensation: $0
  • Related: $0
  • Other: $0

    • John Ptak (Board Member) [Trustee/Director]
  • Compensation: $0
  • Related: $0
  • Other: $0

    • Catherine Kanner (Board Member) [Trustee/Director]
  • Compensation: $0
  • Related: $0
  • Other: $0

    • Marty Price (Board Member) [Trustee/Director]
  • Compensation: $0
  • Related: $0
  • Other: $0

    • Megan Vered (Board Member) [Trustee/Director]
  • Compensation: $0
  • Related: $0
  • Other: $0

    • Deborah L Sanchez (Board Member) [Trustee/Director]
  • Compensation: $0
  • Related: $0
  • Other: $0

    • Rose Soza War Soldier (Board Member) [Trustee/Director]
  • Compensation: $0
  • Related: $0
  • Other: $0


  • Official website here: www.heydaybooks.com

    Where can I find the form 990 for Heyday?

    The Heyday’s most recent form 990 was submitted in 2022 and can be accessed here


    Official website here: www.heydaybooks.com

    Learn more at the official website: www.heydaybooks.com

    Mission Statement of Heyday

    Heyday, as a nonprofit organization, is dedicated to enriching people's understanding of California's cultural, natural, literary, and historical treasures. This mission is primarily achieved through publications, but the organization also extends its reach through events and various media. Heyday specializes in nonfiction works, with a focus on topics such as nature, Indigenous cultures, history, and social justice. The organization serves as a fiscal sponsor for renowned author John Muir Laws, who leads a nature journaling club and organizes an annual conference related to the subject. In essence, Heyday strives to inspire and educate people about California's rich and diverse heritage, fostering a deeper appreciation for its cultural and environmental resources.

    Impact

    This information is meant to be a general summary of Heyday. Please take the time to review official sources before making any decisions based upon the content provided here.




    Sunday, July 21, 2024

    Heyday's impact is significant in deepening people's awareness of the cultural, natural, literary, and historic resources of California. Through its publications, events, and media presence, Heyday serves a wide range of people and audiences throughout California and beyond. By publishing approximately 20 new books a year, Heyday specializes in nonfiction about California, with a focus on nature, Indigenous cultures, history, and social justice. Additionally, Heyday's role as a fiscal sponsor for individuals like author John Muir Laws, who promotes nature journaling and related activities, further contributes to its impact in engaging and educating the community.





    Financials

    This financial information is from Propublica.

    Revenue
    Expenses
    Efficiency

    Other financial information:

    This information is from the most recently submitted tax form from this organization, which was in 2022.

  • Investment Income: $0
  • Program Service Revenue: $99,012
  • Gross Receipts: $3,370,425

    • Assets and Liabilities:
  • Total Assets: $2,983,825
  • Total Liabilities: $1,071,421
  • Net Assets: $1,912,404
  • Programs

    Programs are reported by nonprofits in their tax forms and are normally their tax-exempt activities.

    Conference

    Revenue

    $21,375

    Co-Publishing

    Revenue

    $38,000

    Native CA Magazine

    Revenue

    $39,637

    Organization Details

    Founding Year

    1974

    Principal Officer

    Gayle Wattawa

    Main Address

    1808 San Pablo Ave Ste A, Berkeley, CA, 94702

    NTEE Category

    Code: A33 - Arts

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