nonprofit logo

Truth Initiative Foundation

Truth Initiative

Learn about this cause: Is it Legit? Do I like the mission? What is the CEO's salary?

EIN: 911956621 ✦ Washington, DC ✦ Designated as a 501(c)(3)

Overview

What is Truth Initiative Foundation?

The Truth Initiative Foundation, also known as Truth Initiative, is a Washington, DC-based nonprofit organization dedicated to reducing youth tobacco and vaping usage through public education. For over two decades, Truth Initiative has been a leading force in preventing tobacco and substance abuse among young people, with research showing significant impact and cost-effectiveness. Since 2018, the campaign has focused on addressing the youth vaping epidemic and the harms of nicotine addiction. Recent studies have shown that awareness of the Truth Campaign is related to preventing youth vaping initiation and helping young people quit. The organization expanded its messaging in 2018 to tackle the national opioid abuse epidemic, primarily through in-school education. Truth Initiative's mission is to create a culture where young people reject smoking, vaping, and nicotine, with a focus on supporting studies and programs to reduce youth tobacco product usage and substance abuse, as well as educational programs to prevent diseases associated with tobacco use. The nonprofit employs 224 individuals in its mission.


Official website here: www.truthinitiative.org

Is Truth Initiative Foundation legitimate?

Truth Initiative Foundation is a legitimate nonprofit organization registered as a 501(c)(3) entity. Truth Initiative Foundation submitted a form 990, which is a tax form used by tax-exempt organizations in the U.S., indicating its operational transparency and adherence to regulatory requirements. Donations to this organization are tax deductible.

Here are some key statistics you may want to consider:

Executive Compensation: $2,557,931
Professional Fundraising Fees: $0
Other Salaries and Wages: $17,233,625

For more financial information, click here


Official website here: www.truthinitiative.org

What is the mission statement of Truth Initiative Foundation?

The Truth Initiative Foundation aims to create a societal norm where young people reject smoking, vaping, and nicotine use. Established with this purpose in mind, the foundation focuses on two main objectives: supporting programs to decrease youth tobacco product consumption and youth substance abuse, and studying and promoting educational initiatives to prevent diseases linked to tobacco product usage in the states. By working towards these goals, the Truth Initiative Foundation strives to contribute to the overall health and wellbeing of younger generations.


Official website here: www.truthinitiative.org

Who is the CEO of Truth Initiative Foundation?

Kathleen Crosby is the Principal Officer of Truth Initiative Foundation. The CEO's salary of Truth Initiative Foundation is $1,096,536 and their total compensation is $1,240,311.


Official website here: www.truthinitiative.org

What is the revenue of Truth Initiative Foundation?

Truth Initiative Foundation's revenue in 2023 was $59,245,878.


Official website here: www.truthinitiative.org

Who are the executives of Truth Initiative Foundation and what are their salaries?

The average compensation at Truth Initiative Foundation during 2023 was $88,355. There are 224 employees and 277 volunteers at Truth Initiative Foundation.

Here are 23 key members and their salaries (Truth Initiative Foundation's CEO's salary is $1,096,536 and their total compensation is $1,240,311):

    Robin Koval (President & Ceo)
  • Compensation: $1,096,536
  • Related: $0
  • Other: $143,775

    • Anthony T O'Toole (Evp/Cfio)
  • Compensation: $831,350
  • Related: $0
  • Other: $160,633

    • Donna Vallone (Chief Research Officer Thru 4/2022)
  • Compensation: $561,992
  • Related: $0
  • Other: $91,376

    • M David Dobbins (Coo Thru 8/2022)
  • Compensation: $527,122
  • Related: $0
  • Other: $51,293

    • Robert Falk (Gen. Counsel/Corp. Secretary)
  • Compensation: $476,407
  • Related: $0
  • Other: $75,817

    • Patricia Kenney (Chief Communications Officer)
  • Compensation: $411,917
  • Related: $0
  • Other: $86,307

    • Ralph Logan (Senior Vice President, Marketing)
  • Compensation: $362,137
  • Related: $0
  • Other: $53,270

    • Amanda Graham (Chief Of Innovations & Research)
  • Compensation: $351,808
  • Related: $0
  • Other: $55,867

    • Anna Spriggs (Chief Of Human Resources & Admin.)
  • Compensation: $335,048
  • Related: $0
  • Other: $68,013

    • Amy Taylor (Chief Of Community Engagement)
  • Compensation: $329,803
  • Related: $0
  • Other: $72,119

    • Elizabeth Kenny (Chief Mktg & Strat Off. Thru 1/2022)
  • Compensation: $174,895
  • Related: $0
  • Other: $8,343

    • Hon Mike Moore (Chair Since 5/2017) [Trustee/Director]
  • Compensation: $0
  • Related: $0
  • Other: $0

    • Nancy Brown (Vice Chair Since 12/2017) [Trustee/Director]
  • Compensation: $0
  • Related: $0
  • Other: $0

    • Hon Josh Stein (Treasurer Since 01/2023) [Trustee/Director]
  • Compensation: $0
  • Related: $0
  • Other: $0

    • Hon Doug Peterson (Treasurer Thru 01/2023) [Trustee/Director]
  • Compensation: $0
  • Related: $0
  • Other: $0

    • Mary T Bassett Md Mph (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0

    • Georges C Benjamin Md (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0

    • Hon Herb Conaway Md (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0

    • Hon James Dunnigan (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0

    • Hon Spencer J Cox (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0

    • Steve Oyer (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0

    • Janet T Mills (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0

    • Hon Martin Jackley (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0


  • Official website here: www.truthinitiative.org

    Where can I find the form 990 for Truth Initiative Foundation?

    The Truth Initiative Foundation’s most recent form 990 was submitted in 2023 and can be accessed here


    Official website here: www.truthinitiative.org

    Learn more at the official website: www.truthinitiative.org

    Mission Statement of Truth Initiative Foundation

    Truth Initiative Foundation, a nonprofit organization, strives to create a culture where young people reject smoking, vaping, and nicotine use. Through its mission, the Foundation aims to support the study and implementation of programs to decrease youth tobacco product consumption and substance abuse, as well as the exploration and development of educational initiatives aimed at preventing diseases linked to tobacco product usage in states across the country. By focusing on young people, Truth Initiative Foundation envisions a future where the next generation grows up free from the harmful effects of nicotine.

    Impact

    This information is meant to be a general summary of Truth Initiative Foundation. Please take the time to review official sources before making any decisions based upon the content provided here.




    Thursday, August 15, 2024

    Truth Initiative Foundation's impact can be seen in its successful efforts to reduce youth and young adult tobacco use for over two decades through its public health education campaign, Truth. The organization's campaign has been a key driver in this reduction, as evidenced by multiple published studies.

    Moreover, Truth Initiative has effectively addressed the national youth vaping epidemic since 2018, focusing on the harms of nicotine addiction for young people. Research has demonstrated that awareness of the Truth campaign is linked to preventing youth vaping initiation, slowing progression, and encouraging young vapers to quit. Additionally, in 2018, the organization expanded its messaging to combat the national opioid abuse epidemic, with a focus on youth and young adult prevention primarily through in-school education.

    Overall, Truth Initiative Foundation's work aligns with its mission of creating a culture where young people reject smoking, vaping, and nicotine, thereby making a significant impact on public health, particularly among youth.





    Financials

    This financial information is from Propublica.

    Revenue
    Expenses
    Efficiency

    Other financial information:

    This information is from the most recently submitted tax form from this organization, which was in 2023.

  • Investment Income: $52,069,199
  • Program Service Revenue: $1,073,891
  • Gross Receipts: $241,427,784

    • Assets and Liabilities:
  • Total Assets: $764,347,458
  • Total Liabilities: $110,630,924
  • Net Assets: $653,716,534
  • Programs

    Programs are reported by nonprofits in their tax forms and are normally their tax-exempt activities.

    SALE OF EX SERVICES

    Revenue

    $954,744

    CONTRACT SERVICE REV

    Revenue

    $119,147

    Organization Details

    Founding Year

    1999

    Principal Officer

    Kathleen Crosby

    Main Address

    900 G STREET NW 4TH FL, WASHINGTON, DC, 20001

    NTEE Category

    Code: F05 - Mental health

    If you are a representative of Truth Initiative Foundation and wish to learn more about how Give Freely can help you raise funds, please click here: https://givefreely.com/nonprofits/. Our services are offered at no cost to your organization.