Overview
What is Dallas Convention & Visitors Bureau?
The Dallas Convention & Visitors Bureau, also known as VisitDallas, is a marketing nonprofit based in Dallas, Texas. With a team of 82 employees, their mission is to promote Dallas globally to enhance the community and attract visitors. In the fiscal year 2022, they experienced significant growth in the meetings and travel economy, reaching 95% of 2019 levels. This resulted in 1.67 million room nights booked, generating a total economic impact of $1.88 billion. Their dynamic sales team secured nine citywide bookings for 2031 and beyond, representing 177,683 definite new room nights. Dallas was recognized as a GBAC Star Diamond Destination due to its exceptional commitment to health and safety programs. The marketing team partnered with Slingshot, their advertising agency of record, for the "Find Your All" campaign, investing $2.8 million in media across various tactics. Their efforts contributed to Dallas's reputation as a thriving leisure and meeting destination.
Official website here: www.visitdallas.com
Is Dallas Convention & Visitors Bureau legitimate?
Dallas Convention & Visitors Bureau is a legitimate nonprofit organization registered as a 501(c)(6) entity. Dallas Convention & Visitors Bureau submitted a form 990, which is a tax form used by tax-exempt organizations in the U.S., indicating its operational transparency and adherence to regulatory requirements. Donations to this organization are not tax deductible.
Here are some key statistics you may want to consider:
Executive Compensation: $2,099,535
Professional Fundraising Fees: $0
Other Salaries and Wages: $5,424,141
For more financial information, click here
Official website here: www.visitdallas.com
What is the mission statement of Dallas Convention & Visitors Bureau?
The Dallas Convention & Visitors Bureau is dedicated to marketing Dallas globally, benefiting both the local community and visitors. In the fiscal year 2022, the bureau experienced significant growth in the meetings and travel economy. An independent study revealed that visitor volume and spending reached 95% of 2019 levels, with a full recovery forecasted for 2023. The team booked 1.67 million room nights, generating a total economic impact of $1.88 billion. The dynamic sales team secured nine citywide bookings for 2031 and beyond, representing 177,683 definite new room nights. Dallas was acknowledged as a GBAC Star Diamond Destination due to its exceptional commitment to supporting the program. Facility accreditation played a crucial role in the destination's regeneration plan, helping businesses become more resilient to future infectious disease outbreaks. The marketing team continued their partnership with the advertising agency of record, Slingshot, for the "Find Your All" campaign, investing $2.8 million in media across various tactics. Focus groups were conducted to investigate perceptions of Dallas as a leisure and meeting destination and to evaluate the effectiveness of the campaign.
Official website here: www.visitdallas.com
Who is the CEO of Dallas Convention & Visitors Bureau?
Craig Davis is the Ceo of Dallas Convention & Visitors Bureau. The CEO's salary of Dallas Convention & Visitors Bureau is $493,311 and their total compensation is $536,997.
Official website here: www.visitdallas.com
What is the revenue of Dallas Convention & Visitors Bureau?
Dallas Convention & Visitors Bureau's revenue in 2022 was $48,770,031.
Official website here: www.visitdallas.com
Who are the executives of Dallas Convention & Visitors Bureau and what are their salaries?
The average compensation at Dallas Convention & Visitors Bureau during 2022 was $91,752. There are 82 employees and 34 volunteers at Dallas Convention & Visitors Bureau.
Here are 45 key members and their salaries (Dallas Convention & Visitors Bureau's CEO's salary is $493,311 and their total compensation is $536,997):
- Craig Davis (Ceo)
- Donald Kent (Chief Sales Officer)
- Mark Thompson (Sr Vp Of Tourism)
- Monica Paul (Executive Director Of Dsc)
- Cheryl Richards (Chief Diveristy & Inclusion Officer)
- Jill Larsen (Cfo)
- Michael Rudowski (Vp Of Research & Insights)
- Ginger Cade (Director Of Sales & Services)
- Gayla Fussell (Director Of National Accounts)
- Deborah Burleson (Director Of National Accounts)
- Dariela Esquivel (Board Secretary)
- John Ackerman (Director)
- Paula Blackmon (Director)
- Samantha Crosby (Director)
- Jean Maier Dean (Director)
- Carolyn Dent (Director)
- Robbie Douglas (Director)
- Mohammed Farshori (Director)
- Rosa Fleming (Director (Ex-Officio))
- Andrea Gates (Director)
- Helen Giddings (Director)
- Steve Goldberg (Director)
- Chris Heinbaugh (Director)
- Mary Pat Higgins (Director)
- Anant Jain (Director)
- Kiyundra Jones (Director)
- Steve Kemble (Director)
- Traci Mayer (Director)
- Maria Mendez (Director)
- Mayur Mike Patel (Director)
- Chris Pilavakis (Director)
- Jiroko Rosales (Director (Ex-Officio))
- James Smith (Director)
- Mitzi Tally (Director)
- Amy Tharp (Director)
- Tony Vedda (Director)
- Teresa Coleman Wash (Director)
- Robert Watson (Director)
- Greg White (Director)
- Joyce Williams (Director)
- Gay Donnell Willis (Director)
- Mark Woelffer (Director)
- Dave Brown (Chair) [Trustee/Director]
- Michael Koffler (Chair, Chair-Elect/Treasurer) [Trustee/Director]
- Carrie Parsons (Chair-Elect/Treasurer) [Trustee/Director]
Official website here: www.visitdallas.com
Where can I find the form 990 for Dallas Convention & Visitors Bureau?
The Dallas Convention & Visitors Bureau’s most recent form 990 was submitted in 2022 and can be accessed here
Official website here: www.visitdallas.com
Learn more at the official website: www.visitdallas.com
Mission Statement of Dallas Convention & Visitors Bureau
Dallas Convention & Visitors Bureau, with its mission at heart, strives to market Dallas globally, generating benefits for the local community and visitors alike. In the fiscal year 2022, this organization experienced significant growth in the meetings and travel economy. An independent study by Tourism Economics confirmed that visitor volume and spending reached 95% of 2019 levels, with a full recovery forecasted for 2023. In this period, Dallas welcomed 1.67 million room nights, resulting in an impressive economic impact of $1.88 billion. The sales team's diligent efforts secured nine citywide bookings for 2031 and beyond, representing 177,683 definite new room nights.
Dallas Convention & Visitors Bureau was acknowledged as a GBAC Star Diamond Destination in 2022, emphasizing its exceptional commitment and efforts to support the program. Facility accreditation played a crucial role in Dallas' regeneration plan by helping businesses become resilient against future infectious disease outbreaks. The marketing team collaborated with the advertising agency of record, Slingshot, for the second year of the "Find Your All" campaign. The total paid media investment was $2.8 million, distributed across a range of tactics, including streaming video, digital, out-of-home, print, paid search, and social in regional drive and select fly markets. A series of focus groups were conducted to explore perceptions of Dallas as a leisure and meeting destination and to evaluate the effectiveness of the campaign.
Impact
This information is meant to be a general summary of Dallas Convention & Visitors Bureau. Please take the time to review official sources before making any decisions based upon the content provided here.
Thursday, August 15, 2024
The impact of Dallas Convention & Visitors Bureau can be seen through its significant contributions to the meetings and travel economy in Dallas. In fiscal year 2022, the organization booked 1.67 million room nights, resulting in a total economic impact of $1.88 billion. They secured 1,103 events, including 20 citywide bookings, and their dynamic sales team successfully pursued new leads, securing nine citywide bookings for 2031 and beyond, representing 177,683 definite new room nights.
Furthermore, Dallas was recognized as a GBAC Star Diamond Destination for its exceptional commitment to supporting the program. The organization's efforts in facility accreditation have also played a crucial role in ensuring business resilience to future infectious disease outbreaks, contributing to the destination's overall regeneration plan.
In terms of marketing, the team partnered with an advertising agency for the "Find Your All" campaign, with a total paid media investment of $2.8 million. This campaign utilized a variety of tactics across different platforms to promote Dallas as a leisure and meeting destination. Overall, Dallas Convention & Visitors Bureau's efforts have not only driven economic growth but also enhanced the perception of Dallas as a desirable destination for both locals and visitors.
Financials
This financial information is from Propublica.
Other financial information:
This information is from the most recently submitted tax form from this organization, which was in 2022.
- Assets and Liabilities:
Programs
Programs are reported by nonprofits in their tax forms and are normally their tax-exempt activities.
FEES/CONTRACTS FROM GOV AGENCIES
Revenue
$16,368,892
TOURISM PUBLIC IMPROV DIS FEES
Revenue
$12,570,458
MEMBERSHIP DUES & ADMIN
Revenue
$705,938
TICKET SALES
Revenue
$117,919
REBATES
Revenue
$16,612
Organization Details
Founding Year
1992
Phone
(214) 571-1000
Principal Officer
Craig Davis
Main Address
1807 ROSS AVENUE 450, DALLAS, TX, 75201
Website
www.visitdallas.com
NTEE Category
Code: S33 - Community improvement
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