Overview
What is Cotton Incorporated?
Cotton Incorporated is a nonprofit organization primarily funded by American upland cotton growers and importers of cotton and cotton textile products. Based in Cary, North Carolina, this research and marketing company aims to enhance the demand and profitability of cotton through various initiatives. In 2022, Cotton Incorporated continued the successful campaign "Your Cotton, Your Way" for a second year, showcasing the comfort and confidence cotton provides to consumers. To create an emotional connection and improve brand health, this 360-degree campaign included television, streaming video, digital media, search engine marketing, and social media. The organization also executed campaigns focused on sustainability, gaming, and the textile trade. By reaching specific niche groups and utilizing interest-based targeting, Cotton Incorporated successfully engaged and raised awareness among consumers. In total, the campaigns delivered over 182 million impressions and reached approximately 3.6 billion people through various communications efforts. The organization's accomplishments in 2022 also included various partnerships, a denim recycling program, and the execution of a new messaging campaign, "Denim Full Circle." Overall, Cotton Incorporated is dedicated to supporting the cotton industry through research, marketing, and consumer engagement.
Official website here: www.cottoninc.com
Is Cotton Incorporated legitimate?
Cotton Incorporated is a legitimate nonprofit organization registered as a 501(c)(6) entity. Cotton Incorporated submitted a form 990, which is a tax form used by tax-exempt organizations in the U.S., indicating its operational transparency and adherence to regulatory requirements. Donations to this organization are not tax deductible.
Here are some key statistics you may want to consider:
Executive Compensation: $3,133,650
Professional Fundraising Fees: $0
Other Salaries and Wages: $14,468,343
For more financial information, click here
Official website here: www.cottoninc.com
What is the mission statement of Cotton Incorporated?
Cotton Incorporated is a research and marketing company that aims to improve the demand and profitability of cotton for U.S. growers and importers. Their mission is designed to operate as a platform that benefits the cotton industry. The organization focuses on consumer marketing, where campaigns like "Your Cotton, Your Way" emphasize the comfort and confidence cotton provides, reaching consumers through various media channels. Additionally, they engage in sustainability, health, and wellness initiatives, creating custom digital content to educate consumers about the benefits of cotton. The company also executes targeted campaigns for specific niche groups, such as fitness enthusiasts and gamers. By leveraging active video ads, social media, and in-person activations, Cotton Incorporated successfully raises awareness and encourages engagement with its creative work.
Official website here: www.cottoninc.com
Who is the CEO of Cotton Incorporated?
Timothy Johnson is the President & Ceo of Cotton Incorporated. The CEO's salary of Cotton Incorporated is $735,873 and their total compensation is $890,549.
Official website here: www.cottoninc.com
What is the revenue of Cotton Incorporated?
Who are the executives of Cotton Incorporated and what are their salaries?
The average compensation at Cotton Incorporated during 2022 was $122,236. There are 144 employees and 119 volunteers at Cotton Incorporated.
Here are 131 key members and their salaries (Cotton Incorporated's CEO's salary is $735,873 and their total compensation is $890,549):
- J Berrye Worsham (President & Ceo)
- Mark Messura (Sr Vp, Global Supp Chain Mktg)
- Kater Hake (Vp Agricult/Envir. Research)
- Kimberly S Kitchings (Sr. Vp, Consumer Marketing)
- John Morgans (Vp Admin. & Assistant To Pres.)
- Mike Shen (Vp & Managing Director - Pdi)
- Timothy Johnson (Vp & Cfo)
- John Chiavacci (Vp Information Tech. & Cto)
- Mary Ankeny (Vp Pdi Operations)
- Vikki Martin (Vp, Fiber Competition)
- Jesse Daystar (Vp, Chief Sustainability Offcr)
- Hideyuki Kikumori (Director, Technical Marketing)
- Van Murphy (Chair) [Trustee/Director]
- Marvin Beyer (Secretary) [Trustee/Director]
- James Johnson (Vice Chair) [Trustee/Director]
- Jeff Hux (Treasurer) [Trustee/Director]
- Albert Andel (Board Member) [Trustee/Director]
- Lloyd Arthur (Board Member) [Trustee/Director]
- Coley Bailey (Board Member) [Trustee/Director]
- Joe Baumgardner (Board Member) [Trustee/Director]
- Kody Beavers (Board Member) [Trustee/Director]
- Allen Below (Board Member) [Trustee/Director]
- Jonathan Berry (Board Member) [Trustee/Director]
- Frank Bezner (Board Member) [Trustee/Director]
- Richy Bibb (Board Member) [Trustee/Director]
- Joshua Birdwell (Board Member) [Trustee/Director]
- Benjamin Boyd (Board Member) [Trustee/Director]
- Jeremy Brown (Board Member) [Trustee/Director]
- Malcolm Calhoun (Board Member) [Trustee/Director]
- Link Carlton (Board Member) [Trustee/Director]
- Steven Clay (Board Member) [Trustee/Director]
- Robert Coker (Board Member) [Trustee/Director]
- Jason Condrey (Board Member) [Trustee/Director]
- Jerry Davis (Board Member) [Trustee/Director]
- Steve Droke (Board Member) [Trustee/Director]
- Kenton Dunn (Board Member) [Trustee/Director]
- Philip Edwards (Board Member) [Trustee/Director]
- Russell Eggemeyer (Board Member) [Trustee/Director]
- Cassy England (Board Member) [Trustee/Director]
- Robert Englert (Board Member) [Trustee/Director]
- Jason Felton (Board Member) [Trustee/Director]
- James Ferguson (Board Member) [Trustee/Director]
- Robert Fleming (Board Member) [Trustee/Director]
- Jesse Flye (Board Member) [Trustee/Director]
- Lonnie Fortner (Board Member) [Trustee/Director]
- Rose Fullen (Board Member) [Trustee/Director]
- Kendall Garraway (Board Member) [Trustee/Director]
- Jacob Gerik (Board Member) [Trustee/Director]
- Gregg Glover (Board Member) [Trustee/Director]
- Jeremy Gonzales (Board Member) [Trustee/Director]
- Kenton Goyen (Board Member) [Trustee/Director]
- Dahlen Hancock (Board Member) [Trustee/Director]
- Mead Hardwick (Board Member) [Trustee/Director]
- Brad Harrison (Board Member) [Trustee/Director]
- Darren Hembree (Board Member) [Trustee/Director]
- Judson Herrington (Board Member) [Trustee/Director]
- Mark Howard (Board Member) [Trustee/Director]
- Jonathan Isbell (Board Member) [Trustee/Director]
- Jonathan James (Board Member) [Trustee/Director]
- Douglas Jarrell (Board Member) [Trustee/Director]
- Joseph Jimmerson (Board Member) [Trustee/Director]
- Bernard Jordan (Board Member) [Trustee/Director]
- Ralph Kellermeier (Board Member) [Trustee/Director]
- Jennifer Lane (Board Member) [Trustee/Director]
- Donny Lassiter (Board Member) [Trustee/Director]
- Ronney Ledford (Board Member) [Trustee/Director]
- Clay Lewis (Board Member) [Trustee/Director]
- Austin Littleton (Board Member) [Trustee/Director]
- Stephen Logan (Board Member) [Trustee/Director]
- Zach Logan (Board Member) [Trustee/Director]
- Lawrence Long (Board Member) [Trustee/Director]
- James Massey (Board Member) [Trustee/Director]
- Charles Mathis (Board Member) [Trustee/Director]
- Harold May (Board Member) [Trustee/Director]
- Gregg Mayberry (Board Member) [Trustee/Director]
- John Mcdowell (Board Member) [Trustee/Director]
- Stewart Mcgill (Board Member) [Trustee/Director]
- Henry Mclaurin (Board Member) [Trustee/Director]
- Dan Metz (Board Member) [Trustee/Director]
- Brady Mimms (Board Member) [Trustee/Director]
- Travis Mires (Board Member) [Trustee/Director]
- Phillip Murray (Board Member) [Trustee/Director]
- Brent Nelson (Board Member) [Trustee/Director]
- John Douglas Newton (Board Member) [Trustee/Director]
- Marshall Newton (Board Member) [Trustee/Director]
- Reid Nichols (Board Member) [Trustee/Director]
- Herrick Norcross (Board Member) [Trustee/Director]
- Tyler Oxford (Board Member) [Trustee/Director]
- Lyall Pacheco (Board Member) [Trustee/Director]
- Michael Patschke (Board Member) [Trustee/Director]
- Alfred Pennington (Board Member) [Trustee/Director]
- Glen Phipps (Board Member) [Trustee/Director]
- Terry Pollard (Board Member) [Trustee/Director]
- Christopher Porter (Board Member) [Trustee/Director]
- Eugene Pugh (Board Member) [Trustee/Director]
- Ross Rayner (Board Member) [Trustee/Director]
- Nathan Reed (Board Member) [Trustee/Director]
- Toby Robertson (Board Member) [Trustee/Director]
- Will Robinson (Board Member) [Trustee/Director]
- Dean Rovey (Board Member) [Trustee/Director]
- John Ruark (Board Member) [Trustee/Director]
- William Sanford (Board Member) [Trustee/Director]
- Harry Schroeder (Board Member) [Trustee/Director]
- Eric Seidenberger (Board Member) [Trustee/Director]
- Sam Shackelford (Board Member) [Trustee/Director]
- Jacob Sheely (Board Member) [Trustee/Director]
- Gregg Slough (Board Member) [Trustee/Director]
- Lewie Joe Smith (Board Member) [Trustee/Director]
- Stacy Smith (Board Member) [Trustee/Director]
- Sam Sparks (Board Member) [Trustee/Director]
- Elizabeth Spruell-Rhodes (Board Member) [Trustee/Director]
- Vonda Stevens-Kirkpatrick (Board Member) [Trustee/Director]
- Earl Stiles (Board Member) [Trustee/Director]
- Martin Stoerner (Board Member) [Trustee/Director]
- Wendell Sumner (Board Member) [Trustee/Director]
- Monte Thom (Board Member) [Trustee/Director]
- Tommy Thompson (Board Member) [Trustee/Director]
- Michael Thompson (Board Member) [Trustee/Director]
- Geoff Toledo (Board Member) [Trustee/Director]
- Lacy Vardeman (Board Member) [Trustee/Director]
- Kristopher Verett (Board Member) [Trustee/Director]
- Samuel Vinyard (Board Member) [Trustee/Director]
- Bill Walker (Board Member) [Trustee/Director]
- Bob Walker (Board Member) [Trustee/Director]
- Samuel Walton (Board Member) [Trustee/Director]
- Kendall Wannamaker (Board Member) [Trustee/Director]
- Clint Webb (Board Member) [Trustee/Director]
- Andrew Wendland (Board Member) [Trustee/Director]
- Kelly Whatley (Board Member) [Trustee/Director]
- Michael White (Board Member) [Trustee/Director]
- Everett Woods (Board Member) [Trustee/Director]
Official website here: www.cottoninc.com
Where can I find the form 990 for Cotton Incorporated?
The Cotton Incorporated’s most recent form 990 was submitted in 2022 and can be accessed here
Official website here: www.cottoninc.com
Learn more at the official website: www.cottoninc.com
Mission Statement of Cotton Incorporated
Cotton Incorporated, a research and marketing organization funded by U.S. upland cotton growers and importers of cotton and cotton textile products, is dedicated to enhancing the demand for and profitability of cotton. This mission is designed to operate and improve the overall cotton industry.
Cotton Incorporated's consumer marketing efforts include the successful "Your Cotton, Your Way" campaign, which highlights the comfort and confidence provided by cotton and reinforces its significance in people's lives. This campaign reached a large audience through various channels, including television, streaming video, digital media, search engine marketing, and social media. The primary objective in the campaign's second year was to optimize and expand upon the foundation established in the previous year, focusing on channels that have shown strong performance results.
The organization's marketing initiatives catered to specific niche groups, such as fitness/wellness and lifestyle sports enthusiasts, using targeted online ads and in-person activations. The gaming campaign reached video game fans, while the sustainability campaign focused on sustainability influencers to boost awareness and interest in cotton's eco-friendly aspects. In total, these campaigns generated over 3,604 news items about the company, representing a reach of over 2 billion people.
In addition to consumer marketing, Cotton Incorporated engaged in various corporate communications efforts, including the execution of a sustainability strategy and insights department, the Blue Jeans Go Green denim recycling program, and brand partnerships with fashion and retail brands to promote sustainable practices and increase awareness of circularity in the cotton industry. These initiatives helped Cotton Incorporated establish a strong presence in the textile trade and promote sustainable cotton to both consumers and industry professionals.
Impact
This information is meant to be a general summary of Cotton Incorporated. Please take the time to review official sources before making any decisions based upon the content provided here.
Thursday, August 15, 2024
Cotton Incorporated's impact can be seen through its significant efforts in consumer marketing. The organization's campaigns, such as "Your Cotton, Your Way," have successfully highlighted the comfort and confidence of cotton, reinforcing the message that cotton is the fabric of our lives. By reaching consumers through various channels like television, streaming video, digital media, search engine marketing, and social media, Cotton Incorporated has increased awareness of the benefits of cotton and enhanced its desirability among consumers.
Additionally, Cotton Incorporated has engaged in sustainability initiatives, health, and wellness programs, creating customized digital content to educate consumers about the benefits of cotton. The organization has also implemented various campaigns targeted at specific niche groups, such as the Cotton Naturals, Gaming, and Sustainability campaigns, to raise awareness in those segments.
Furthermore, through the Blue Jeans Go Green denim recycling program, Cotton Incorporated has promoted sustainability by offering consumers and retailers a way to recycle denim and close the loop on cotton's circularity. The program has seen participation from various brands and retailers, helping them meet their social responsibility goals while engaging and educating consumers about sustainability.
Overall, Cotton Incorporated's impact is reflected in its efforts to promote cotton as a comfortable, sustainable, and desirable fabric choice, while also empowering consumers and industries to make more sustainable choices.
Financials
This financial information is from Propublica.
Other financial information:
This information is from the most recently submitted tax form from this organization, which was in 2022.
- Assets and Liabilities:
Organization Details
Founding Year
1967
Phone
(919) 678-2220
Principal Officer
Timothy Johnson
Main Address
6399 WESTON PARKWAY, CARY, NC, 27513
Website
www.cottoninc.com
NTEE Category
Code: S40 - Community improvement
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