Convention & Visitors Bureau Of Greater Kansas City

Visit Kc

Learn about this cause: Is it Legit? Do I like the mission? What is the CEO's salary?

EIN: 430862331 ✦ Kansas city, MO ✦ Designated as a 501(c)(6)

Overview

What is Convention & Visitors Bureau Of Greater Kansas City?

The Convention & Visitors Bureau of Greater Kansas City, also known as Visit KC, is a nonprofit organization based in Kansas City, Missouri. Their mission is to generate excitement and interest for the greater Kansas City area on a global scale. They accomplish this through effective sales and marketing strategies that attract tourists and conventions to the city. In 2022, these efforts resulted in over 528 million customer impressions through various marketing tactics, reaching 23 media markets in thirteen states. Visit KC's leisure marketing campaign alone contributed to 507,000 incremental room nights, 194,000 incremental trips, and $152 million in incremental revenue. The organization's website, VisitKC.com, recorded 3.7 million site visits, and social media tactics added an additional 711 million impressions. Furthermore, the KC Film Office supported 130 new film productions with an economic impact of $16.8 million. The tourism industry in the region supports approximately 41,000 jobs, accounting for 1 in 23 jobs, and generates $1.8 billion in wages.


Official website here: www.visitkc.com

Is Convention & Visitors Bureau Of Greater Kansas City legitimate?

Convention & Visitors Bureau Of Greater Kansas City is a legitimate nonprofit organization registered as a 501(c)(6) entity. Convention & Visitors Bureau Of Greater Kansas City submitted a form 990, which is a tax form used by tax-exempt organizations in the U.S., indicating its operational transparency and adherence to regulatory requirements. Donations to this organization are not tax deductible.

Here are some key statistics you may want to consider:

Executive Compensation: $628,883
Professional Fundraising Fees: $0
Other Salaries and Wages: $2,469,710

For more financial information, click here


Official website here: www.visitkc.com

What is the mission statement of Convention & Visitors Bureau Of Greater Kansas City?

The Convention & Visitors Bureau of Greater Kansas City works to ignite global enthusiasm for Kansas City. They achieve this goal through marketing and sales initiatives, attracting tourists and conventions to the area. In 2022, their efforts brought about 528 million customer impressions through various marketing tactics, reaching 23 media markets in 13 states. The leisure marketing campaign yielded 507,000 additional room nights, 194,000 trips, and $152 million in incremental revenue. The bureau's website and social media tactics generated an additional 711 million impressions. The economic impact of their efforts is significant, with 41,000 jobs in the region being sustained by tourism and contributing $1.8 billion in wages.


Official website here: www.visitkc.com

Who is the CEO of Convention & Visitors Bureau Of Greater Kansas City?

Cindy Circo is the Principal Officer of Convention & Visitors Bureau Of Greater Kansas City. The CEO's salary of Convention & Visitors Bureau Of Greater Kansas City is $272,200 and their total compensation is $278,908.


Official website here: www.visitkc.com

What is the revenue of Convention & Visitors Bureau Of Greater Kansas City?

Convention & Visitors Bureau Of Greater Kansas City's revenue in 2022 was $13,763,323.


Official website here: www.visitkc.com

Who are the executives of Convention & Visitors Bureau Of Greater Kansas City and what are their salaries?

The average compensation at Convention & Visitors Bureau Of Greater Kansas City during 2022 was $86,072. There are 36 employees at Convention & Visitors Bureau Of Greater Kansas City.

Here are 31 key members and their salaries (Convention & Visitors Bureau Of Greater Kansas City's CEO's salary is $272,200 and their total compensation is $278,908):

    Kathy Nelson (President And Ceo)
  • Compensation: $272,200
  • Related: $0
  • Other: $6,708

    • Nathan Hermiston (Sr Vp Convention Sales And Services)
  • Compensation: $198,214
  • Related: $0
  • Other: $19,101

    • Randall Landes (Vp Of Finance And Cfo)
  • Compensation: $171,162
  • Related: $0
  • Other: $17,150

    • Traci Moon (Sr Vp Marketing And Communications)
  • Compensation: $172,868
  • Related: $0
  • Other: $3,000

    • Denise Dejulio (Sales Representative)
  • Compensation: $155,914
  • Related: $0
  • Other: $6,708

    • Carl Leonard (Vp Of Technology And Operations)
  • Compensation: $129,568
  • Related: $0
  • Other: $12,207

    • Beck Harsch (Sales Representative)
  • Compensation: $126,816
  • Related: $0
  • Other: $12,191

    • Jenny Wilson (Vp Of Partnerships And Events)
  • Compensation: $127,709
  • Related: $0
  • Other: $7,142

    • Cindy Dowers (Department Director)
  • Compensation: $104,426
  • Related: $0
  • Other: $13,477

    • Bill Crooks (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0

    • Bob Kendrick (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0

    • Thalia Cherry (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0

    • George Guastello (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0

    • David Lopez (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0

    • Tony Carovillano (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0

    • Kevin O'Neill (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0

    • Kevin Pistilli (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0

    • Kris Riddell (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0

    • Lylette Utz (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0

    • Maria Salcedo (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0

    • Melissa Robinson (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0

    • Mike Cappo (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0

    • Philip Strnad (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0

    • Riccardo Lucas (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0

    • Adam Miller (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0

    • Teresa Loar (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0

    • Brian Platt (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0

    • Jeanette Prenger (Chair) [Trustee/Director]
  • Compensation: $0
  • Related: $0
  • Other: $0

    • Randy Wisthoff (Vice Chair) [Trustee/Director]
  • Compensation: $0
  • Related: $0
  • Other: $0

    • Brian Johnson (Secretary) [Trustee/Director]
  • Compensation: $0
  • Related: $0
  • Other: $0

    • Stacey Paine (Treasurer) [Trustee/Director]
  • Compensation: $0
  • Related: $0
  • Other: $0


  • Official website here: www.visitkc.com

    Where can I find the form 990 for Convention & Visitors Bureau Of Greater Kansas City?

    The Convention & Visitors Bureau Of Greater Kansas City’s most recent form 990 was submitted in 2022 and can be accessed here


    Official website here: www.visitkc.com

    Learn more at the official website: www.visitkc.com

    Mission Statement of Convention & Visitors Bureau Of Greater Kansas City

    The Convention & Visitors Bureau of Greater Kansas City, a dynamic organization, is dedicated to generating global passion for Kansas City. Through effective sales and marketing strategies, it attracts visitors and conventions to the city, bringing significant economic benefits.

    In 2022, Visit KC, the marketing arm of the bureau, reached an impressive 528 million customer impressions across 13 states, impacting 23 media markets. This successful outreach led to 507,000 incremental room nights, 194,000 additional trips, and a substantial $152 million in incremental revenue for the region. The bureau's online presence further expanded, with 3.7 million site visits to VisitKC.com. Social media tactics added an additional 711 million impressions, showcasing the city's vibrant offerings.

    Beyond driving tourism, the bureau's KC Film Office supported 130 new film productions, contributing an economic impact of $16.8 million. The organization's efforts sustain 41,000 jobs in the region, one in every 23, with a combined $1.8 billion in wages. By marketing Greater Kansas City's attractions, the Convention & Visitors Bureau plays a crucial role in fueling the local economy and enhancing the community's visibility.

    Impact

    This information is meant to be a general summary of Convention & Visitors Bureau Of Greater Kansas City. Please take the time to review official sources before making any decisions based upon the content provided here.




    Thursday, August 15, 2024

    The Convention & Visitors Bureau Of Greater Kansas City, through its sales and marketing efforts, has a significant impact on promoting tourism in the Greater Kansas City area. In 2022, Visit KC generated more than 528 million customer impressions through marketing tactics reaching 23 media markets in thirteen states. The leisure marketing campaign resulted in 507,000 incremental room nights, 194,000 incremental trips, and $152 million in incremental revenue. Additionally, the website VisitKC.com had 3.7 million site visits, and social media tactics generated an additional 711 million impressions. The KC Film Office assisted 130 new film productions with an economic impact of $16.8 million.

    Furthermore, the tourism industry directly or indirectly sustains 41,000 jobs in the region, supporting $1.8 billion in wages. This initiative not only boosts the local economy but also plays a vital role in creating global passion for Kansas City, ultimately contributing to community improvement.





    Financials

    This financial information is from Propublica.

    Revenue
    Expenses
    Efficiency

    Other financial information:

    This information is from the most recently submitted tax form from this organization, which was in 2022.

  • Investment Income: $33,743
  • Program Service Revenue: $12,511,964
  • Gross Receipts: $13,763,323

    • Assets and Liabilities:
  • Total Assets: $15,194,083
  • Total Liabilities: $6,051,314
  • Net Assets: $9,142,769
  • Programs

    Programs are reported by nonprofits in their tax forms and are normally their tax-exempt activities.

    GOVERNMENT CONTRACTS

    Revenue

    $11,134,716

    HOTEL PROGRAM SERVICE REVENUE

    Revenue

    $512,297

    SPONSORSHIPS

    Revenue

    $444,932

    EVENT HOSTING

    Revenue

    $148,466

    CONVENTION SERVICES HOUSING

    Revenue

    $129,842

    Organization Details

    Founding Year

    1966

    Principal Officer

    Cindy Circo

    Main Address

    1475 WALNUT STREET SUITE 202, KANSAS CITY, MO, 64106

    NTEE Category

    Code: S33 - Community improvement

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