Overview
What is Fresh Approach?
Fresh Approach is a nonprofit organization based in Concord, California, with a mission to improve food accessibility in low-income neighborhoods. Their primary approach includes running a mobile farmers' market, the East Palo Alto Community Farmers' Market, and offering matching nutrition incentives at the Richmond Certified Farmers' Market. These initiatives aim to make fresh, local produce more affordable for individuals receiving federal benefits or using food pantry services. In 2022, Fresh Approach distributed over $155,000 worth of produce to Bay Area residents in need through these incentives. In addition, a COVID-relief project, Farm Fresh Food Relief, continued to distribute free produce boxes to low-income homes. Fresh Approach's mission is to foster long-term change in local food systems by connecting California communities with healthy food from California farmers and promoting knowledge about food and nutrition. The organization currently employs 29 individuals.
Official website here: www.freshapproach.org
Is Fresh Approach legitimate?
Fresh Approach is a legitimate nonprofit organization registered as a 501(c)(3) entity. Fresh Approach submitted a form 990, which is a tax form used by tax-exempt organizations in the U.S., indicating its operational transparency and adherence to regulatory requirements. Donations to this organization are tax deductible.
Here are some key statistics you may want to consider:
Executive Compensation: $0
Professional Fundraising Fees: $0
Other Salaries and Wages: $1,047,013
For more financial information, click here
Official website here: www.freshapproach.org
What is the mission statement of Fresh Approach?
Fresh Approach's mission is centered around instigating lasting changes in local food systems. By bridging the gap between California communities and healthy produce from local farmers, they aim to enhance knowledge about food and nutrition. To accomplish this, Fresh Approach implements various initiatives, such as the Mobile Farmers' Market, which brings fresh produce to low-income neighborhoods, and subsidized nutrition incentives at farmers' markets, making healthy food options more affordable for those receiving federal benefits. Their key strategy of providing matching funds for market spending has proven successful in removing financial barriers and attracting low-income shoppers. In 2022, Fresh Approach distributed over $155,000 worth of fresh, locally grown produce to Bay Area residents in need through their nutrition incentives and a COVID-relief project, Farm Fresh Food Relief, which provided free produce boxes to low-income homes.
Official website here: www.freshapproach.org
Who is the CEO of Fresh Approach?
What is the revenue of Fresh Approach?
Who are the executives of Fresh Approach and what are their salaries?
The average compensation at Fresh Approach during 2022 was $36,104. There are 29 employees at Fresh Approach.
Here are 10 key members and their salaries:
- Laura De Tar (Executive Director)
- Patrick Fabian (Chair) [Trustee/Director]
- Christina Stork (Vice Chair) [Trustee/Director]
- Lucy Norris (Board Member) [Trustee/Director]
- Janet Venturino (Board Member) [Trustee/Director]
- Allen Moy (Treasurer) [Trustee/Director]
- Veronica Mazariegos-Anastassiou (Secretary) [Trustee/Director]
- Katie Conrad (Board Member) [Trustee/Director]
- Petros Maskal (Board Member) [Trustee/Director]
- Mckinley Baker (Board Member) [Trustee/Director]
Official website here: www.freshapproach.org
Where can I find the form 990 for Fresh Approach?
The Fresh Approach’s most recent form 990 was submitted in 2022 and can be accessed here
Official website here: www.freshapproach.org
Learn more at the official website: www.freshapproach.org
Mission Statement of Fresh Approach
Fresh Approach, a nonprofit organization, is dedicated to bringing about sustainable changes in local food systems. Its mission is twofold: first, to connect California communities with nutritious food sourced from local farmers, and second, to promote knowledge about food and nutrition. By implementing food access programs, Fresh Approach aims to make healthy food options more accessible in low-income neighborhoods. The organization operates a mobile farmers' market, which brings fresh produce to underserved areas, and subsidizes the cost for eligible low-income customers through matching nutrition incentives. In addition, Fresh Approach supports farmers' markets in East Palo Alto and Richmond, offering incentives for shoppers receiving federal benefits such as CalFresh/SNAP, WIC, SSI/SSDI, Medi-Cal, unemployment, and food pantry services. In 2022, Fresh Approach distributed over $155,000 worth of fresh, locally grown produce to Bay Area residents in need through these matching incentives. The organization also continued a COVID-relief project, Farm Fresh Food Relief, which provided free fresh produce boxes to low-income homes, sourced from small local BIPOC farms, distributing 15,000 boxes and directing over $500,000 to these farms. In this way, Fresh Approach is working towards creating a healthier and more sustainable food system for all.
Impact
This information is meant to be a general summary of Fresh Approach. Please take the time to review official sources before making any decisions based upon the content provided here.
Thursday, August 15, 2024
Fresh Approach's impact can be seen in the significant increase in accessibility to healthy food options in low-income neighborhoods through their food access programs. By operating initiatives such as the Mobile Farmers' Market and the East Palo Alto Community Farmers' Market, Fresh Approach has successfully brought fresh and local produce to areas that are traditionally underserved. Moreover, by offering matching nutrition incentives at the Richmond Certified Farmers' Market, they have effectively removed financial barriers and attracted low-income shoppers to these markets.
In 2022 alone, Fresh Approach distributed over $155,000 worth of fresh, locally grown produce to Bay Area residents in need through their matching nutrition incentives programs. Additionally, their Farm Fresh Food Relief project, which initially began as COVID-relief, continued to provide free fresh produce boxes to low-income households. This project not only benefited the community by providing essential food items but also supported local BIPOC farms by directing over $500,000 to these small businesses.
Overall, Fresh Approach's efforts are having a tangible and positive impact on both individuals and local farmers by increasing access to healthy food and supporting sustainable food systems.
Financials
This financial information is from Propublica.
Other financial information:
This information is from the most recently submitted tax form from this organization, which was in 2022.
- Assets and Liabilities:
Programs
Programs are reported by nonprofits in their tax forms and are normally their tax-exempt activities.
GOVERNMENT CONTRACTS
Revenue
$314,891
MOBILE MARKET SALES
Revenue
$130,002
OTHER FEES FOR SERVICE
Revenue
$45,758
Organization Details
Founding Year
2008
Phone
(925) 771-2990
Principal Officer
Laura Detar
Main Address
5060 COMMERCIAL CIRCLE C, CONCORD, CA, 94520
Website
www.freshapproach.org
NTEE Category
Code: K40 - Food
If you are a representative of Fresh Approach and wish to learn more about how Give Freely can help you raise funds, please click here: https://givefreely.com/nonprofits/. Our services are offered at no cost to your organization.