Overview
What is Geopath Inc?
Geopath Inc, based in New York City, is a nonprofit organization dedicated to providing standardized rating and measurement metrics for the out-of-home advertising industry. With a team of 26 employees, their primary mission is to act as an independent third party in the development and production of ratings for the out-of-home advertising sector. This endeavor enables more effective and data-driven marketing strategies for industry members.
Official website here: www.geopath.org
Is Geopath Inc legitimate?
Geopath Inc is a legitimate nonprofit organization registered as a 501(c)(6) entity. Geopath Inc submitted a form 990, which is a tax form used by tax-exempt organizations in the U.S., indicating its operational transparency and adherence to regulatory requirements. Donations to this organization are not tax deductible.
Here are some key statistics you may want to consider:
Executive Compensation: $1,457,101
Professional Fundraising Fees: $0
Other Salaries and Wages: $1,411,990
For more financial information, click here
Official website here: www.geopath.org
What is the mission statement of Geopath Inc?
Geopath Inc focuses on providing standardized rating metrics as an independent third party for the out-of-home (OOH) advertising industry. Their primary mission is to develop and offer measurement metrics that assess the value and effectiveness of OOH advertising structures for industry members. By acting as a neutral intermediary, Geopath Inc aims to promote transparency and consistency within the OOH advertising sector. Their metrics are designed to help advertisers optimize their campaigns and make informed decisions based on accurate and reliable data. In doing so, Geopath Inc contributes to the growth and success of the OOH advertising industry.
Official website here: www.geopath.org
Who is the CEO of Geopath Inc?
What is the revenue of Geopath Inc?
Who are the executives of Geopath Inc and what are their salaries?
The average compensation at Geopath Inc during 2022 was $110,350. There are 26 employees at Geopath Inc.
Here are 39 key members and their salaries:
- Dylan Mabin (President)
- Scott Fiaschetti (Sr Executive Vice President)
- Guiju Gu (Senior Vice President)
- Lawrence Hennessy (Executive Vice President)
- Ninel Roytman (Employee)
- Christopher Luken (Senior Vice President)
- Kevin Narine (Employee)
- Kevin Romero (Employee)
- Michael Riccio (Employee)
- Jean Luc Decaux (Director)
- Kevin Gleason (Director)
- Michael Lieberman (Board Chairman) [Trustee/Director]
- Jodi Senese (Vice Chairman) [Trustee/Director]
- Dan Levi (Director)
- William K Reagan (Director)
- Keith Thompson (Director)
- Anna Bager (Director)
- Scott Slater (Director)
- Billy Long (Director)
- Chris Grosso (Director)
- Betsy Mclarney (Director)
- Gary Greenstein (Director)
- John Miller (Board Secretary Treasurer) [Trustee/Director]
- Hal Brown Iv (Director)
- Michael Provenzano (Director)
- Bernie Shimkus (Director)
- Chris Olsen (Director)
- Jon Carmack (Board Vice Chairman) [Trustee/Director]
- Dana Burleson (Director)
- Martin Porter (Director)
- Jennifer Seickel (Director)
- Jill Schnitt (Director)
- Bill Tucker (Director)
- Jay Mattlin (Director)
- Ashwini Karandikar (Director)
- Gina Stratford (Director)
- Rick Robinson (Director)
- Dan Langert (Director)
- Tricia Barr (Director)
Official website here: www.geopath.org
Where can I find the form 990 for Geopath Inc?
The Geopath Inc’s most recent form 990 was submitted in 2022 and can be accessed here
Official website here: www.geopath.org
Learn more at the official website: www.geopath.org
Mission Statement of Geopath Inc
Geopath Inc, a leading independent third-party provider, is dedicated to standardizing rating and measurement metrics for the out-of-home (OOH) advertising industry. With a primary mission to act as a trusted intermediary, Geopath Inc seeks to bring objectivity and precision to the OOH market.
By developing comprehensive ratings and measurement systems, Geopath Inc empowers its members in the OOH advertising structures to make data-driven decisions. Its services encompass a wide range of metrics, ensuring a more effective and efficient advertising landscape. The organization's commitment to neutrality and transparency makes it an indispensable resource for stakeholders in the OOH industry.
Geopath Inc's role as a standard-bearer extends beyond simple rating provision. Through its expertise, the organization fosters a deeper understanding of the OOH media landscape, enabling advertisers to optimize their campaigns and reach their target audiences more effectively. Geopath Inc's commitment to continuous innovation and improvement ensures its metrics remain cutting-edge and relevant in an ever-evolving marketing landscape.
Impact
This information is meant to be a general summary of Geopath Inc. Please take the time to review official sources before making any decisions based upon the content provided here.
Thursday, August 15, 2024
Geopath Inc is making a significant impact by providing standardized ratings and measurement metrics for the out-of-home advertising industry. This helps businesses in the industry better understand the reach and effectiveness of their advertising campaigns, ultimately leading to more informed decision-making and potentially higher returns on investment. By promoting transparency and reliability in advertising measurement, Geopath Inc is contributing to the overall growth and effectiveness of the out-of-home advertising sector.
Financials
This financial information is from Propublica.
Other financial information:
This information is from the most recently submitted tax form from this organization, which was in 2022.
- Assets and Liabilities:
Programs
Programs are reported by nonprofits in their tax forms and are normally their tax-exempt activities.
MEMBERSHIP DUES
Revenue
$12,503,314
CONFERENCE REVENUE
Revenue
$1,570,011
PPP FORGIVABLE LOAN
Revenue
$362,120
OTHER INCOME
Revenue
$3,273
Organization Details
Founding Year
1931
Phone
(212) 972-8075
Principal Officer
Dylan Mabin
Main Address
561 7TH AVENUE 12TH FLOOR, NEW YORK, NY, 100181800
Website
www.geopath.org
NTEE Category
Code: S41 - Community improvement
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